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Etsy + Instagram Hashtags that Convert

Etsy + Instagram Hashtags that Convert

Micro-Lesson

Hashtags are your shortcut to new buyers. When you blend carefully chosen Etsy keywords with trending Instagram tags, you’re planting seeds across two top shopping hubs. A little research up front pays off in clicks, saves, and visits to your shop. And once you’ve found the right mix, Tavo helps you store and rotate them with zero copy-paste chaos.

Why Hashtags Matter on Etsy and Instagram

You might think Etsy and Instagram audiences are worlds apart. But both rely on search and discovery. On Etsy, shoppers hunt with keywords. On Instagram, they scroll and tap on tags. Hitting both with aligned hashtags means:

  • Better visibility in Etsy search results
  • More chances to pop up in Instagram explore pages
  • Consistent messaging about what you sell
  • A smoother workflow for posting across channels

Quick Research Hacks to Find Winning Etsy Keywords

You don’t need fancy tools. Here’s how to mine gold-standard phrases right inside Etsy:

  1. Etsy autocomplete: Start typing a core word like “soy candle.” Watch the dropdown for long-tail suggestions such as “soy candle gift set” or “soy candle wedding favor.”

  2. Category diving: Browse your niche category and filter by “Best Seller.” Note the tags each listing uses beneath the title or within the description headers.

  3. Related items scroll: Click into a popular product and scroll down to the “related items” section. Those listings share trends in naming.

  4. Shop search: In your own shop, use your draft listings to test different tags. Note which phrases pull up your products in search previews.

By the end of ten minutes, you’ll have 10–15 Etsy keywords that your ideal buyer is already typing.

Scoring Trending Instagram Tags

On Instagram, trending tags can shift daily. Here’s how to stay current:

  1. Instagram search bar: Type a core tag like #HandmadeJewelry. Instagram shows top and recent counts. Look at the related tags it suggests below.

  2. Explore similar accounts: Find three top artisans in your niche. Scroll their posts and jot down tags that pop up again and again.

  3. Hashtag size mix: Aim for a balance—some tags with millions of posts for broad reach, and some niche tags under 50k posts for tighter audience focus.

  4. In-app insights: If you have a creator account, post stories or grid photos with test tags. Check reach in your analytics 24–48 hours later and note which hashtags delivered views.

In fifteen minutes, you’ll have a list of 20–25 Instagram tags that your target audience follows.

Blending Etsy Keywords with Instagram Tags

Ready to mix? Think of this as your hashtag recipe:

  1. Core long-tail Etsy keywords: 10–12 phrases that reflect exactly what you sell (for example, “hand-poured lavender candle”).

  2. Trending Instagram tags: 20–25 tags that speak directly to your audience (#CandleLover, #SmallBusinessStyle, #MakerMovement).

  3. The 50/30/20 rule:

  • 50 percent niche Etsy keywords
  • 30 percent mid-range Instagram tags (50k–200k posts)
  • 20 percent broad Instagram tags (200k–1M+ posts)

By blending these, you ensure your post shows up in both hyper-targeted searches and wider discovery streams.

Saving and Rotating Your Top 30 Tags Inside Tavo

Say goodbye to copy-paste. Tavo’s hashtag manager keeps your best lists on hand and rotates them so you stay fresh. Here’s how:

  1. In Tavo, open the Hashtag Manager from the left menu.
  2. Click Create New Tag Set and name it for your product (for example, “Lavender Candles”).
  3. Paste your 30 combined tags into the list field. Hit Save.
  4. Next time you draft a post for Instagram or your Etsy announcement, click the Hashtag icon in Tavo’s editor.
  5. Choose your “Lavender Candles” set and hit Insert. Tavo will drop your tags right into the caption or first comment.
  6. Want to keep things fresh? Enable Auto-Rotate to swap in a few new tags each week.

Now every post is optimized, and you never wrestle with copy-paste across apps again.

Best Practices for Hashtag Rotation

Rotating keeps you from repeating the same combo and landing in “seen before” territory. Try these tips:

  • Refresh 3–5 tags each week within a set
  • Mix in a brand-specific tag (your shop name or tagline)
  • Keep your list capped around 30; it’s enough to rotate and track
  • Use line breaks or dot separators so tags live in the first comment or at the bottom of captions
  • Check performance monthly and swap out underperformers

Try-Now Prompt

Grab ten minutes right now. Open Etsy, jot down 10 long-tail keywords for your next product launch. Then head to Instagram and pick 20 trending tags. Save both lists in Tavo under a new Tag Set. Draft a post, click Insert Hashtags, and watch how smooth scheduling across platforms can be.

Final Thought

You’ve got this. Researching a handful of precise keywords and matching Instagram tags is a quick win that pays dividends in visibility. Ready to turn those hashtags into clicks and sales? Sign in to Tavo today and start posting.